"By now you are aware, we have changed our name and look. When we began pondering this change I was reluctant. We’ve always been The Heart Connection and we have always had the cute rainbow as our logo. My logical side understood the why, my emotional side didn’t like it. Let’s face it, change is hard.
As we worked through the process, nearly eighteen months, I began to understand better. I understood because it is all I ever have known. But to the family whose child has been recently diagnosed – they have cancer – not a heart problem. Friends that I have known since starting with the organization nearly 18 years ago still ask me, “How’s it going at Iowa’s Heart Foundation for Kids with Cancer”. The need for change became clearer.
So what about the logo? The new logo is part of the branding process, which includes a total make over, creating a look and feel that is consistent. We were very fortunate to receive support and guidance from the Integer Group, a world leader in promotions and retail marketing. Best of all, they were able to help us keep the name and logo as part of the organization.
Children’s Cancer Connection is the umbrella under which each of our four program areas will have a name and logo: Survivorship, Hospital Based, Support Services, and Camps and Recreation. The Camps and Recreation program area is now known as Camp Heart Connection and the rainbow is its logo.
Change is hard for those of us who have always known the organization one way. But as I have learned over the past eighteen months, we need to always be aware of the obstacles that keep those who both need and support our programs from finding the services that we provide, and strive to overcome these obstacles."
Mark Slocum
Executive Director
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