Children's Cancer Connection Still Has Heart

On Monday, March 29, The Heart Connection Children’s Cancer Programs will be reborn as Children’s Cancer Connection. The Heart Connection has been providing support and services for children with cancer and their families since 1988 – and their latest improvement is a big one. Clearer and more succinct, the new name and image will enable Children’s Cancer Connection and its staff to continue their mission: to enhance the quality of life for children and families affected by childhood cancer by providing programs for education, recreation and support.

“After months of careful thought and reflection, we chose Children’s Cancer Connection as our new corporate name to better explain who we are and who we serve,” according to Mark Slocum, Executive Director. “It truly says what we do: connect children and families affected by cancer with the services they need.” Furthermore, the name eliminates misunderstanding about the word heart in the name; Children’s Cancer Connection is clear about who they are and what they do.

Children’s Cancer Connection’s flagship programs, the Oncology and Sibling Summer Camps, are also undergoing changes. “Our summer camp program has never had an official name,” according to Slocum. But it will now. “In honor of those who first said, ‘Whether we are sick or healthy, doctor or patient, we are all connected by the heart,’ we have named our camp program ‘Camp Heart Connection,’ and the rainbow logo will serve as the camp’s flag.” The original logo, drawn by Danny Cornish during his battle with cancer, has been selected to be the official logo of the camp program.

Through the changes, it is important to note that Children’s Cancer Connection is the same caring, compassionate, dynamic organization with the same staff and volunteers. The organization still provides the same beneficial programs and services that adapt to fit the needs of those they serve.